We aim to grow our leading positions in our markets and to leverage these positions to selectively expand our product offering and geographic reach.

To achieve our goals, we plan to pursue the following strategies:

  • Leverage our position as the leading fuel retailer in the UAE to introduce new services that we believe will enhance customer satisfaction, increase customer loyalty, and drive incremental fuel sale revenue and profitability.
  • Rationalize operations and capital expenditures at our retail fuel service stations, convenience stores and elsewhere to increase profitability.
  • Optimize convenience store operations and other non-fuel offerings to increase revenue and profitability.
  • Leverage the strength of the ADNOC brand name and our well-developed fuel distribution infrastructure to expand and optimize our network of retail fuel service stations and convenience stores by selectively targeting new locations with attractive fundamentals and expanding into new geographies.
  • Leverage long-standing relationship with our commercial, industrial and government customers to continue to grow revenue in our Corporate division.